Webinars Suck – Is That Right? – Part 1 of 4

Posted on December 16, 2014 by MarleneMB

Come on. Admit it. You joined a Webinar that you really wanted to learn something new to advance your business practices, implement new ideas or utilizing new tools. You finally get added into the session after five or ten minutes of downloading software or multiple retries…only to be greeted by hundreds of beeps, bings, and bangs as other folks join. It is so annoying that you want to yell to the moderator: “Mute the “Beeping” call chimes!!!

Okay, maybe it’s only me. But I would guess that a lot of folks have encountered this experience. Some may have even walked away with a bad impression of a Webinar session; if this was their first experience.

Speaking with a friend the other day, I asked him if he thinks Webinars work. He said most of his clients believe they don’t. In fact, some of them think Webinars suck! Wow! This should make a lot of Webinar providers and presenters happy. Not.

In my humble opinion, Webinars can and do work; if done in the right fashion. Over the years of conducting Webinars as a Sales Engineer Manager, a Product Manager, Marketing Director, a trainer and now as a small business owner, I have learned that to present a successful Webinar I was must include or do the following:

Great Content
Organize It
Make Interactive
Select the Right Webinar Provider

There is quite a lot of information to share with you. I don’t want you to ask: “Where’s the beef?” Therefore, I will share these tips in each part, spread out over four posts especially for you “multitaskers” (you know who you are)! Today, we will examine how having the right content will contribute to your next Webinar’s success.

Content! Content! Content!

Maybe I’m being a bit dramatic here (I’ve been accused of worse), but in planning your Webinar session you need to take into consideration how the content meets the need of our audience. Too often, I have participated in Webinars in which the presenters spent most of the time pushing the products and services. While they spend very little time discuss how these products and services will benefit the participant’s business or individual’s requirement.

Or they conduct the bait and switch approach. They promised one type of experience, but when you get in the session it has nothing to do with what was promised. In fact, the content was not relevant to your needs.

Here are a few ideas for great content:

Make it informational (Tell ‘em what you’re gonna tell ‘em) – Address a problem that the audience may have. Share ideas with the audience how to address this problem. Example: “Not sure how to maximize your LinkedIn connections to get new business leads? The Five Tips on Maximizing LinkedIn Connections for Business Growth Webinar will give your the methods to Convert Connections to Clients.” or “Learn How to Convert LinkedIn Connections to Clients”
Show them – Give step by step instruction is a great way for people to remember and learn a subject. We love lists. We were conditioned to remember lists. We make a list when we go shopping. We make To-Do lists to get tasks done. We take lists of questions to our doctors for health issues we may be experiencing (if you don’t, you should).
Give them proof that it works – Providing your audience with a strong case study of how you or your company helped solve the problem for someone just like your audience. Back the case study up with a testimonial from that person or persons.
Summarize (Tell ‘em what you told ‘em) – It is a good idea to summarize the problem and solution again at the end of your Webinar. Remind them of the key benefits and value they will get.
Give a Call to Action – Include a call to action in the content of your presentation. You may softly mention the call to action a few times in the Webinar session, then state it stronger at the end.

Throughout your content be clear, get to the point and concise your message as much as you can without losing valuable information. Don’t make it too long. One hour or less is best. Use this quick mantra: “Tell them what you’re going to tell them. Show them. Give them proofs and examples. Finally, tell them what you’ve told them.” By incorporating some of these tips into creating content for your Webinar, you should be able to make it more attractive to your target audience. In the next post, we will move onto getting organized in part two of this four part series.

Find out how I learned these tips and more from my Diamond Cutters, My Mentors and Coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

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Seven Ways to Focus as An Entrepreneur

Posted on December 8, 2014 by MarleneMB

A fellow Toastmaster called me for some advice. He is a business owner that mostly works from home. His business is successful, but he is struggling with keeping focused. He and his wife recently had a second child. He keeps the children with him during most of the day.

He asked me how I stay focused. First, I reminded him that I don’t have young ones at home anymore. Yet, I still have bouts of distractions. We all do. He shouldn’t beat himself up about it. Besides children are a blessing…a lot of work, but still a blessing.

Here is what I recommended to him:

Free up your time. Find a daycare that will watch the kids for a few hours or hire a babysitter for those hours. This will free him up to make phone calls or visit a client.
Get out – go to Starbucks, Panera, the Library or somewhere he can get WiFi connection. I like going to these places at times to get away from my home office. I especially like the library because I can’t answer my phone there.
Set your goals before leaving out. I make a point to set two or three goals I wish to accomplish outside.
Network with like minded people. Find a place like the University of Miami’s Launchpad. You can utilize the facilities, get WiFi connection, make phone calls and you can network with other entrepreneurs.
Say “no” to the things that do not align with achieving your goals. This was a hard one for me to learn. I love helping others, but I was taking a hit on getting things done for my business. Since I learning how to say “no” in a polite manner, I am getting more opportunities to speak and sell my books.
Set a day for telemarketing and marketing. Your products and services won’t sell themselves. You have to make the effort to connect with potential clients.
Outsource some of your tasks. Although I know how to create a website, it takes me hours or days to do so because I’m not an expert. I don’t have a passion for it. Find someone that knows how to create a website and understand your needs.

With all of that said, I reminded my peer that he must remember to rest and rejuvenate. We tend to neglect ourselves when we have the business owner’s hat on. If we are not careful, we run ourselves down and fall prey to illnesses. This is not good for us or for our family members.

Finally, I told him that I admire that he wants to be a great dad and doing all he could to become one. His children would appreciate more quality time versus quantity. A parent may be around physically, but absent mentally and emotionally.

Learning how to balance home life and work life is no longer a mother’s thing. More and more men are struggling with work and home life balance. I know he will be just fine as a parent and a business person.

If you find that you are struggling to focus, follow the seven tips above. Let me know how they workout for you. Happy Invincible Monday!

Find out how I learned these tips and more from my Diamond Cutters, My Mentors and Coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

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Thank you for reading my post. Please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.

Beat the P.I.P.

Posted on December 2, 2014 by MarleneMB

There is a reality show on CNBC called “The Profit” that I occasionally watch. Marcus Lemonis, the star of the show, helps struggling small businesses to improve the profit of the businesses. Marcus invests his own money into the rejuvenation of them. In the last episode I watched, Marcus is trying to help a floral business get back its footing.

One of the issues Marcus identify was that the general manager (GM) was not performing the role of the GM to the level that was expected of her. He recommended that the GM be demoted. Marcus told her what her new role was and what was expected of her. She was placed on a Performance Improvement Plan (P.I.P.). She was obviously hurt by the demotion as evident by her tears.

But what really impressed me was that she didn’t toss in the towel and quit. She stayed on and actually earned Marcus’ respect. She showed up each time with a positive attitude and did what was asked of her. In the end Marcus told her that he believed she should be the person in charge of the business at all times…even more so than the owner should be. The owner on the other hand was mostly negative throughout the episode.

As a manager, it was not pleasant for me to put an employee on a Performance Improvement Plan (P.I.P.). At this point of the decision, I found that the employee was performing his or her job way below expectation. In this case, I would work with the Human Resources representative to create a 30-60-90 day plan with measurable goals. Goals that were fair to the employee and the company.

Are you on a Performance Improvement Plan? Here is what you can do to Beat the P.I.P.

Understand what is required of you:

Review the Performance Improvement Plan with your manager to ensure you understand each goal and what is expected of you.
If there is something that is not clear to you, ask questions.
If the Human Resources representative is not present (in person, on video or on the phone) ask if you can have that person involved in the discussion.

Take it seriously:

Don’t take a P.I.P. lightly. If you want to keep the job, then seriously take stock of what you need to do to meet the goals. Create your own plan and start implementing the activities that would get you there.
Your feelings may be hurt, but this is an opportunity to show that you can rise above this low point. Put some sweat equity in. Action is what gets the job done…not sitting around and wishing things will work out.
Like the general manager in the opening story, don’t quit. Reach out to those that may be able to help you meet your goals…whether it is an existing client, a co-worker or a mentor. Be open and willing to do some of the things that they advice you to do.

Maintain Positive Attitude:

Be positive. I’ve seen so many people get put on a P.I.P. and immediately their attitudes become negative. This is not going to improve your manager’s opinion of you. It will validate that he or she is right about putting you on the P.I.P. in the first place.
Start your day off with something that inspires you to push through. I sometimes like to watch an inspirational video on YouTube or read a quick affirmation statement to get me in a great frame of mind.
Encourage others around you. The demoted general manager did not take her demotion as a defeat. Instead she maintained a positive attitude and started to encourage her peers and her direct reports. She provided positive feedback to them.

Being on a Performance Improvement Plan doesn’t mean that you cannot do the job. It simply means that you may need to make some adjustments that would move you to a higher level of performance. Just remember: understand what is required of you, take it seriously and maintain a positive attitude.

Many of my mentors have helped me and continue to help me attain my goals. Learn how they helped me in my book Live a Diamond Life, A Life of Purpose: Diamond Cutters.

I leave you with a short video that inspired me today:

GET INSPIRED – Never Give Up On Your Goals!

Remember the Diamond is within you on Timeless Tuesday!

Thank you for reading my post. Please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.

Relax and Enjoy It

Posted on November 25, 2014 by MarleneMB

Learning to drive at an early age in New York City was a challenge. Unfortunately, I picked up the bad habit of being an aggressive driver. I can be one of the calmest folks you meet until I get behind a steering wheel! It took me a while to learn to relax and enjoy the ride instead.

Many of us are hitting the road to visit family and friends for the Thanksgiving Holiday in the USA. If you driving to your destination, I encourage you to relax and enjoy the ride.

Here are a few tricks I’ve learned:

Audiobooks: It is amazing how time flies by when I listen to audiobooks. I love mystery stories, especially ones that keep me at the edge of my seat. Sometimes I get to where I’m going and I sit in the car just to hear the ending!

Educational CDs or Podcasts: Driving gives you a great opportunity to improve your knowledge by listening to CDs share valuable information with you. Listening the experts in my field teaches me ways to make improvements in my business. They also generate new ideas that I may implement in my workshops.

Music:
There is no way that I feel aggressive when I’m listening to Neil Diamond, Luther Vandross or my faith based songs. But if I hear certain Rock, Reggae or Rap music…Uh oh! I leave these type of music for when I’m out of the car!

Silence: There are times when I roll up the windows and simply enjoy the silence. I use this time to meditate and reflect on something that I want to better understand or master.

Leave Early: Heading out on the road with more than enough time to get to my destination, makes it less stressful for me. I don’t like being late; therefore, it makes sense for me to get a good head start to avoid being late.

Let the other guy or gal go by: If someone is riding my bumper, I no longer feel the need to let the New Yorker Marlene out! I just move over to the other lane and give them room…I also say a silent prayer for them and the rest of us on the road.

Now, I’m not saying that I have mastered being a great driver, but the more I practice these methods, the more I’m enjoying the drive. I hope these tips help you on your next drive. Drive safely!

If you don’t have a mentor or coach, learn about finding great ones. Pick up a copy of my book Live a Diamond Life, A Life of Purpose: Diamond Cutters.

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If you liked this post, please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.

Until next time, keep Living a Diamond Life with much gratitude on Timeless Tuesday!

Great Leaders Need Great Coaches

Posted on November 24, 2014 by MarleneMB

Do you want to be a great leader? Include great mentors and coaches in your life. Having mentors and coaches that can sharpen your leadership skills is imperative in your growth. I had two great coaches, Pete Fasulo and Russell (Russ) Remy, early in my sales career. Their titles may have been trainers, but they were truly two of my best coaches, my Diamond Cutters. The lessons they taught me helped me as a manager and a leader.

Pete Fasulo was my very first sales coach. When I started my two-weeks of training as a telemarketer at Sprint, I had no idea what telecommunications entailed. Pete bounced into the training room with so much energy and a big smile on his face. He immediately captivated us, his trainees. He skillfully took a subject that is technical and at times boring and made it exciting to learn. Pete also taught us how to be successful at selling a product over the phone.

Here are a few pointers I got from Pete:

Telemarketing sales is an art – Be polite, be confident not rude.
Put a smile on your face – People can hear you smiling on the phone. I kept a mirror at my desk to remind me to smile before I dialed.
Give them value – You’ve got to give them a reason to listen to you or they will hang up the phone.
Learn to listen well – By listening to your potential client you will hear her objections; then, respond to each objection with your product knowledge.
Don’t take it personal – If someone says no or hangs up the phone, shake it off. It is not a personal matter. Move to the next call. The more “No’s” you get, the closer you get to a “Yes.”

Pete’s instructions to us, helped me to realize that although sales is a numbers game (there is no magic in sales) being personable, being emphatic towards the client, belief in myself and the products and services I sell are parts of being a successful sales person. The first day I stepped onto the sales floor, I made a sale using Pete’s methods. In fact, his tutelage allowed me to be successful enough to get a promotion with a higher salary into another department!

While Pete was a bundle of energy, Russell Remy was a easy going trainer that had a quick sense of humor that disarmed you. Russ was my trainer when I started at MCI as a Customer Support Consultant. My duties included providing customer service to existing clients and up-selling them more products and services. I met with these clients mostly on a face to face basis. This required different skills than being a telemarketer.

Russ shared with the group the importance of learning good body language. Your body language says more than you thing. Good body language starts with how we behave in the sitting area while waiting to meet with the client. Russ demonstrated the proper way to shake hands with our clients. He videotaped our interaction with mock clients and then had us review the videos. Russ instructed us on what we did correctly and what we needed to improve upon. He also showed us how to read our clients’ body language.

Russ taught us about the products and services that we needed to master in order to be effective at our jobs. Russ included the LEAR (Listen, Explore, Acknowledge and Respond) method as a part of the training program.

This is what Russ taught us about the LEAR method:

Listen – Don’t just walk into the client’s office and start speaking. Let him tell you about the company, his role in the company and the goals that he has to meet.
Explore – Learn to ask probing questions and genuinely listen to your client. Ask permission to write the answers down before you start to write.
Acknowledge – Let her know that you hear her. Repeat what she tells you. This will give her the opportunity to clarify any misunderstanding at this point.
Respond – This is the time that you would share how your company’s products and/or services that meet the requirements of your client.

These are just a few of the beneficial information that helped me in my leadership roles. I believe one of the best take aways I got from Russ is to FOLLOW UP! While you are with the client ask for the next appointment. Strike while the iron is hot. When you get back to the office, follow up with an email – give a recap of the meeting. Often time, your client will welcome this. Not many people use follow up as a tool to help them gain and retain customers. This will give you a great edge against your competitors.

By adhering to Russ’s guidance, I went out and upgraded quite a number of my clients on a new product the company was offering. I did so well that I won a contest I didn’t even know the company was conducting. My mother called me at work wondering why MCI sent me a big SONY television. I asked my manager about it. She said I was the top Customer Service Consultant for the quarter. The TV was one of my rewards.

To say that I appreciate the lessons Pete Fasulo and Russell Remy taught me is beyond words. These coaches imprinted their knowledge and talents on me. After the training sessions ended, they continued to be accessible for me to ask questions. They were always pleasant and patient with me. In this week of Thanksgiving, I am truly thankful that they were a part of my development as a leader. Thank you Pete and Russell for being two of my best Diamond Cutters!

As mentioned above, great leaders need to include great mentors and coaches in their lives. If you have great mentors or coaches, appreciate them. Learn from them. Most importantly apply the lessons they teach you.

If you don’t have a mentor or coach, learn about finding great ones. Pick up a copy of my book Live a Diamond Life, A Life of Purpose: Diamond Cutters.

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If you liked this post, please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.

Until next time, keep Living a Diamond Life with much gratitude on Invincible Monday!