Webinars Suck – Is That Right? – Part 3 of 4

Posted on December 18, 2014 by MarleneMB

Take a Poll - Make Your Webinar Interactive — Take a Poll – Make Your Webinar Interactive

Interacting with Your Audience

Welcome back! In Part 1 you read about importance of good content, and in Part 2 you learned how to get organized in this four-part series. Now it is time to conduct your Webinar. Don’t fail by making your session! Your content may be technical, complex or perhaps it is a new concept that requires critical thinking. This doesn’t mean it has to be a Snoozer! You can make the Webinar interactive and fun.

Let’s get started…

1) Establish a rapport – Start your Webinar by establishing a great rapport with your audience. Tell them why they should pay attention to you. Lay the foundation of why you have authority or expertise about the subject. Share tidbits about yourself that may help to endear you to the audience. Or make them laugh; great humor disarms people. Remember, people buy from folks they like and trust.

2) That Monotone Voice – Did you ever get on a Webinar and the presenter voice makes you want to sleep? You find yourself constantly yawning. Using voice modulation will help to your audience pay attention. Raising and lowing your voice at certain point during the Webinar will make your points come across better. You can emphasize certain words and phrases such as “THIS product will…”

3) Get rid of the Ums, Ers, Likes – It is amazing to me how much folks don’t realize how often they use filler words as crutch words when speaking. It drives me crazy to hear a presenter saying: “and then, you can, like, use it to, um, tweak your, er, SEO ranking.” WHAT! With all those filler words the message gets lost. I’ve been a Toastmasters member from 2009. This organization helped me to learn to get rid of my penchant for using the word “like” every time I opened my mouth. Check it out at toastmasters.org. Visit a club. It may change your life. It did mine.

4) Ask questions – Asking questions of your audience and allowing them to reply either in the chat session or verbally helps to keep the audience tuned in. Utilizing questions keeps it interactive. Asking a question at the beginning, during and after the session is helpful in keeping the audience engage. It is a great way to gauge if the audience is learning from your presentation.

5) Affirmation Polls (Check in with Your Audience) – One of the tools I admire about my pastor is his use of “Amen” to validate that his parishioners are paying attention. He would make a statement then ask: “Can a get an Amen?” or he may say: “Clap, if you agree.” Checking in with your audience by polling them with a question or statement that prompts an immediate response is a great way to ensure they are following along.

6) Offer Give-aways to Make it Fun – Tell the participants that “N” amount of respondents will receive a special discount or a give-away item for doing “xyz.” People like gifts and discounts. It could be a free e-book, consultation session, or discount on the next Webinar.

One of my best experiences on a Webinar was a few years ago. The presenter, Lewis Howe, demonstrated how establishing the right LinkedIn Profile can help to increase the participant’s visibility on LinkedIn. This would in turn make the participant more attractive to future employers and recruiters. Lewis had the participant modify his/her profile with keywords during the Webinar. This action caused the participants ranking in his/her area of expertise to increase.

When Lewis was finished he gave a Call to Action to purchase a more detailed session for successfully navigating LinkedIn. The response rate was very high to his Call to Action. You too could increase the success of your Call to Action by keeping your clients and future clients engaged through interactive, informative and fun Webinars.

You have created great content, got yourself organized for your Webinar and you have everything set to make it an interactive session for you participants. But what about the platform? Which Webinar provider should you select? Part four, the final part of this series will give you some information how to select a provider.

We are almost at the finish line for you to conduct successful Webinars. The Webinar Platform you choose as your Webinar “stage” is important. Do not choose free, cheap or even expensive as your only reason for selecting a Webinar provider.

Find out how I learned these tips and more from my Diamond Cutters, My Mentors and Coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

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Beat the P.I.P.

Posted on December 2, 2014 by MarleneMB

There is a reality show on CNBC called “The Profit” that I occasionally watch. Marcus Lemonis, the star of the show, helps struggling small businesses to improve the profit of the businesses. Marcus invests his own money into the rejuvenation of them. In the last episode I watched, Marcus is trying to help a floral business get back its footing.

One of the issues Marcus identify was that the general manager (GM) was not performing the role of the GM to the level that was expected of her. He recommended that the GM be demoted. Marcus told her what her new role was and what was expected of her. She was placed on a Performance Improvement Plan (P.I.P.). She was obviously hurt by the demotion as evident by her tears.

But what really impressed me was that she didn’t toss in the towel and quit. She stayed on and actually earned Marcus’ respect. She showed up each time with a positive attitude and did what was asked of her. In the end Marcus told her that he believed she should be the person in charge of the business at all times…even more so than the owner should be. The owner on the other hand was mostly negative throughout the episode.

As a manager, it was not pleasant for me to put an employee on a Performance Improvement Plan (P.I.P.). At this point of the decision, I found that the employee was performing his or her job way below expectation. In this case, I would work with the Human Resources representative to create a 30-60-90 day plan with measurable goals. Goals that were fair to the employee and the company.

Are you on a Performance Improvement Plan? Here is what you can do to Beat the P.I.P.

Understand what is required of you:

Review the Performance Improvement Plan with your manager to ensure you understand each goal and what is expected of you.
If there is something that is not clear to you, ask questions.
If the Human Resources representative is not present (in person, on video or on the phone) ask if you can have that person involved in the discussion.

Take it seriously:

Don’t take a P.I.P. lightly. If you want to keep the job, then seriously take stock of what you need to do to meet the goals. Create your own plan and start implementing the activities that would get you there.
Your feelings may be hurt, but this is an opportunity to show that you can rise above this low point. Put some sweat equity in. Action is what gets the job done…not sitting around and wishing things will work out.
Like the general manager in the opening story, don’t quit. Reach out to those that may be able to help you meet your goals…whether it is an existing client, a co-worker or a mentor. Be open and willing to do some of the things that they advice you to do.

Maintain Positive Attitude:

Be positive. I’ve seen so many people get put on a P.I.P. and immediately their attitudes become negative. This is not going to improve your manager’s opinion of you. It will validate that he or she is right about putting you on the P.I.P. in the first place.
Start your day off with something that inspires you to push through. I sometimes like to watch an inspirational video on YouTube or read a quick affirmation statement to get me in a great frame of mind.
Encourage others around you. The demoted general manager did not take her demotion as a defeat. Instead she maintained a positive attitude and started to encourage her peers and her direct reports. She provided positive feedback to them.

Being on a Performance Improvement Plan doesn’t mean that you cannot do the job. It simply means that you may need to make some adjustments that would move you to a higher level of performance. Just remember: understand what is required of you, take it seriously and maintain a positive attitude.

Many of my mentors have helped me and continue to help me attain my goals. Learn how they helped me in my book Live a Diamond Life, A Life of Purpose: Diamond Cutters.

I leave you with a short video that inspired me today:

GET INSPIRED – Never Give Up On Your Goals!

Remember the Diamond is within you on Timeless Tuesday!

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Relax and Enjoy It

Posted on November 25, 2014 by MarleneMB

Learning to drive at an early age in New York City was a challenge. Unfortunately, I picked up the bad habit of being an aggressive driver. I can be one of the calmest folks you meet until I get behind a steering wheel! It took me a while to learn to relax and enjoy the ride instead.

Many of us are hitting the road to visit family and friends for the Thanksgiving Holiday in the USA. If you driving to your destination, I encourage you to relax and enjoy the ride.

Here are a few tricks I’ve learned:

Audiobooks: It is amazing how time flies by when I listen to audiobooks. I love mystery stories, especially ones that keep me at the edge of my seat. Sometimes I get to where I’m going and I sit in the car just to hear the ending!

Educational CDs or Podcasts: Driving gives you a great opportunity to improve your knowledge by listening to CDs share valuable information with you. Listening the experts in my field teaches me ways to make improvements in my business. They also generate new ideas that I may implement in my workshops.

Music:
There is no way that I feel aggressive when I’m listening to Neil Diamond, Luther Vandross or my faith based songs. But if I hear certain Rock, Reggae or Rap music…Uh oh! I leave these type of music for when I’m out of the car!

Silence: There are times when I roll up the windows and simply enjoy the silence. I use this time to meditate and reflect on something that I want to better understand or master.

Leave Early: Heading out on the road with more than enough time to get to my destination, makes it less stressful for me. I don’t like being late; therefore, it makes sense for me to get a good head start to avoid being late.

Let the other guy or gal go by: If someone is riding my bumper, I no longer feel the need to let the New Yorker Marlene out! I just move over to the other lane and give them room…I also say a silent prayer for them and the rest of us on the road.

Now, I’m not saying that I have mastered being a great driver, but the more I practice these methods, the more I’m enjoying the drive. I hope these tips help you on your next drive. Drive safely!

If you don’t have a mentor or coach, learn about finding great ones. Pick up a copy of my book Live a Diamond Life, A Life of Purpose: Diamond Cutters.

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Until next time, keep Living a Diamond Life with much gratitude on Timeless Tuesday!

Invincible Monday – Detours

Posted on November 3, 2014 by MarleneMB

Driving to one of my business meetings, I encountered a detour sign that took me a different way than I was used to taking to my destination. It forced me to reroute. This caused me some anxiety about getting lost and whether I would be late to my meeting. Then I started to notice the beautiful homes along this new route. There were also stately trees that formed a natural canopy over the road. Lovely flowers and shrubs spanned the neatly manicured lawns.

By the time I knew it, I was back on the way no longer detoured. I was able to get to my destination on-time with a new aspect about my detour. Along our journey to fulfilling our Diamond Life Purpose, we will encounter detours. They may be self-imposed or due to external circumstances. Here is some thoughts for handling these detours:

1) Don’t immediately go into panic mode.
2) Pay attention to what is going on around you.
3) See if there is something you can learn or admire about these detours.
4) Remember these are only detours.
5) Don’t lose site of your final destination…living your purpose.

My take away from this particular detour is that:

1) I learned a new way to get to my destination.
2) I love the views along the way.
3) Life detours will happen, but how I react to them determines my experiences.
4) I won’t give up moving towards living my Diamond Life!

Reflect on some of your detours as you travel in the direction of Living your Life of Purpose on Invincible Monday. What stands out? What lessons did you learn? Did you meet people that you appreciate from these detours? We all have one final destination in this physical life. The attitudes and views we take along life’s highways and by-ways, whether by detours or adherence, will determine how we Live a Diamond Life. Choose to have an open mind. Embrace the good while letting the bad fall by the wayside.

Singing “Life is a highway. I wanna ride it all night long!” by Rascal Flatts, and smiling on Invincible Monday.

Get your copy of Live a Diamond Life, Live a Life of Purpose: Diamond Cutters, today. Find out how my mentors and coaches helped me to be a better person, and how to apply these principles to your life.

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Wisdom Wednesday – Consistency

Posted on October 15, 2014 by MarleneMB

“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” ~ Anthony Robbins

Good or bad what you consistently do or think plays a big part in where you are today. Recognizing that I have to consistently eat the right food and perform the right exercises will would lead to a healthier life, moved me to be consistent about developing these habits.

Knowing that if I wanted to increase my income, I had to make more phone calls, knock on more doors as a sales representative in Corporate America. This resulted in my earning a 6-figure paycheck and awards for my efforts. Anthony Robbins statement above rings true in many situations.

Consistency helps to form our habits. Here is what I recommend:

1. Assess what you are doing that works well for you, keep doing it.

2. Recognize what isn’t working and drop that habit and/or thought.

3. Learn what the successful folks in your field are consistently doing to help them achieve their successes.

4. Determine whether this will work for you also. If it does go for it.

Sometimes you may break being consistent, don’t beat yourself up…just start again.

While developing consistency remember to stay true to yourself and your purpose. Use consistency to take you to the top of Living your Diamond Life…Your life of Purpose.

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