Being in sales is not the easiest thing to do. Yet, I believe sometimes we make it harder than what it needs to be. If you ask most people, they don’t see themselves as sales people. As I have stated in the past, you come out of the womb selling. You sell your parents that you are cute enough to keep around. You sell them on feeding you every time you cried. During your childhood you probably sell them on giving you things that you wanted instead of what you needed. Still many people fear the sales arena.
In my opinion, it is because they are: afraid of rejection, think they might offend the person by asking for the business, or felt insecure about what they know regarding their products or services. I have found that I do well in sales when I share what I know about something without expecting anything in return. For instance, I sat next to a young lady in a meeting one day. I saw her using her cell phone and she was having an issue with it.
I introduced myself to her and asked her what type of phone she had and I started to show her different things that she could do with the phone. She was so pleased about what she learned and how the phone could help her be more efficient in her daily activities. This opened the door for me to ask her what she did for a living. To my surprise she was in a very high position in one of the company I was trying to get access to sell some of the products I was selling. She was very happy to set up an appointment for me to meet with the key decision maker.
This is the way that I have gotten access to many of my past deals. Simply by offering assistance and sharing what I know has brought me some of the clients I have, today. Bob Burg, the author of the book Go-Giver speaks about this extensively. You have to give in order to receive. Make your sales process easier by taking the time to give without any hidden agenda and you will be rewarded in the nicest way!
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Blanca Stella Mejia (@miamishines) says:
That is a motivating story. I have to be passionate about what I am selling or I can’t sell. I think most people are like this..at least to sell well. But this way..just sharing without pushing certainly can unexpectedly lead to opening new doors as it did for you. Totally my style!
Marlene M Bryan says:
Thank you Bianca. It works so well when we are not pushy.