Webinars Suck – Is That Right? – Part 3 of 4

Posted on December 18, 2014 by MarleneMB

Take a Poll - Make Your Webinar Interactive — Take a Poll – Make Your Webinar Interactive

Interacting with Your Audience

Welcome back! In Part 1 you read about importance of good content, and in Part 2 you learned how to get organized in this four-part series. Now it is time to conduct your Webinar. Don’t fail by making your session! Your content may be technical, complex or perhaps it is a new concept that requires critical thinking. This doesn’t mean it has to be a Snoozer! You can make the Webinar interactive and fun.

Let’s get started…

1) Establish a rapport – Start your Webinar by establishing a great rapport with your audience. Tell them why they should pay attention to you. Lay the foundation of why you have authority or expertise about the subject. Share tidbits about yourself that may help to endear you to the audience. Or make them laugh; great humor disarms people. Remember, people buy from folks they like and trust.

2) That Monotone Voice – Did you ever get on a Webinar and the presenter voice makes you want to sleep? You find yourself constantly yawning. Using voice modulation will help to your audience pay attention. Raising and lowing your voice at certain point during the Webinar will make your points come across better. You can emphasize certain words and phrases such as “THIS product will…”

3) Get rid of the Ums, Ers, Likes – It is amazing to me how much folks don’t realize how often they use filler words as crutch words when speaking. It drives me crazy to hear a presenter saying: “and then, you can, like, use it to, um, tweak your, er, SEO ranking.” WHAT! With all those filler words the message gets lost. I’ve been a Toastmasters member from 2009. This organization helped me to learn to get rid of my penchant for using the word “like” every time I opened my mouth. Check it out at toastmasters.org. Visit a club. It may change your life. It did mine.

4) Ask questions – Asking questions of your audience and allowing them to reply either in the chat session or verbally helps to keep the audience tuned in. Utilizing questions keeps it interactive. Asking a question at the beginning, during and after the session is helpful in keeping the audience engage. It is a great way to gauge if the audience is learning from your presentation.

5) Affirmation Polls (Check in with Your Audience) – One of the tools I admire about my pastor is his use of “Amen” to validate that his parishioners are paying attention. He would make a statement then ask: “Can a get an Amen?” or he may say: “Clap, if you agree.” Checking in with your audience by polling them with a question or statement that prompts an immediate response is a great way to ensure they are following along.

6) Offer Give-aways to Make it Fun – Tell the participants that “N” amount of respondents will receive a special discount or a give-away item for doing “xyz.” People like gifts and discounts. It could be a free e-book, consultation session, or discount on the next Webinar.

One of my best experiences on a Webinar was a few years ago. The presenter, Lewis Howe, demonstrated how establishing the right LinkedIn Profile can help to increase the participant’s visibility on LinkedIn. This would in turn make the participant more attractive to future employers and recruiters. Lewis had the participant modify his/her profile with keywords during the Webinar. This action caused the participants ranking in his/her area of expertise to increase.

When Lewis was finished he gave a Call to Action to purchase a more detailed session for successfully navigating LinkedIn. The response rate was very high to his Call to Action. You too could increase the success of your Call to Action by keeping your clients and future clients engaged through interactive, informative and fun Webinars.

You have created great content, got yourself organized for your Webinar and you have everything set to make it an interactive session for you participants. But what about the platform? Which Webinar provider should you select? Part four, the final part of this series will give you some information how to select a provider.

We are almost at the finish line for you to conduct successful Webinars. The Webinar Platform you choose as your Webinar “stage” is important. Do not choose free, cheap or even expensive as your only reason for selecting a Webinar provider.

Find out how I learned these tips and more from my Diamond Cutters, My Mentors and Coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

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Thank you for reading my post. Please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.

Webinars Suck – Is That Right? – Part 2

Posted on December 17, 2014 by MarleneMB

Get Organized

Yay! You are back today for part deux. Let’s go back to the nightmarish call at the beginning of this series (See part one). All the chimes binging, banging and clanging as folks got on the call. This is often perceived as lack of organization on the part of the presenter. Perhaps the presenter did not take the time to learn how to use the mute function available on the platform. If you want to conduct a successful Webinar, get organized prior to the session. Address as many potential issues you may encounter as the moderator/presenter prior to the call.

Learn how to use the different features and functionality of the Webinar platform. Here are some popular features/functionality you should master:

Instructions for the participants to connect and utilize participant features
Mute all callers
Make the call private or public
Share your desktop or Screen
Start and Stop Recording
Chat Sessions
Take a poll during Webinar
Hand control to another presenter

Set Up in the Right Environment:

Perhaps you work from home or in a nosy office space. It is best to ensure that you minimize any background noise when moderating/presenting a Webinar.

Nosy kids, adults and pets – It is strongly suggested that you make the arrangement to have the kids, adults and pets away from the area that you will be conducting the Webinar. Let all know that you need to have a quite environment in order to make the best impression on your audience.
Turn of the phone – ringing telephone in the background is also a distraction to you and your participants. Make it a habit to silence all your devices near your presentation area, especially if you are recording the call.
The guy/gal with the lawnmower – if you know the day and time of the lawn service provider, schedule your Webinars when he/she will not be working in the yard. The mowers and leaf blowers often generate a lot of noise, especially when lawn person decides to go right by the window that you are next to while presenting.

Not knowing how to utilize the platform features and background noise may contribute to the appearance that your Webinar is disorganized and unprofessional.

Now you have done yourself and your audience a favor by honing your Webinar skills and creating the right atmosphere. Next it is time for the Webinar. In the third post of this four-part series, I will share a few ways to make your Webinars Interactive.

Find out how I learned these tips and more from my Diamond Cutters, My Mentors and Coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

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Thank you for reading my post. Please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.

Webinars Suck – Is That Right? – Part 1 of 4

Posted on December 16, 2014 by MarleneMB

Come on. Admit it. You joined a Webinar that you really wanted to learn something new to advance your business practices, implement new ideas or utilizing new tools. You finally get added into the session after five or ten minutes of downloading software or multiple retries…only to be greeted by hundreds of beeps, bings, and bangs as other folks join. It is so annoying that you want to yell to the moderator: “Mute the “Beeping” call chimes!!!

Okay, maybe it’s only me. But I would guess that a lot of folks have encountered this experience. Some may have even walked away with a bad impression of a Webinar session; if this was their first experience.

Speaking with a friend the other day, I asked him if he thinks Webinars work. He said most of his clients believe they don’t. In fact, some of them think Webinars suck! Wow! This should make a lot of Webinar providers and presenters happy. Not.

In my humble opinion, Webinars can and do work; if done in the right fashion. Over the years of conducting Webinars as a Sales Engineer Manager, a Product Manager, Marketing Director, a trainer and now as a small business owner, I have learned that to present a successful Webinar I was must include or do the following:

Great Content
Organize It
Make Interactive
Select the Right Webinar Provider

There is quite a lot of information to share with you. I don’t want you to ask: “Where’s the beef?” Therefore, I will share these tips in each part, spread out over four posts especially for you “multitaskers” (you know who you are)! Today, we will examine how having the right content will contribute to your next Webinar’s success.

Content! Content! Content!

Maybe I’m being a bit dramatic here (I’ve been accused of worse), but in planning your Webinar session you need to take into consideration how the content meets the need of our audience. Too often, I have participated in Webinars in which the presenters spent most of the time pushing the products and services. While they spend very little time discuss how these products and services will benefit the participant’s business or individual’s requirement.

Or they conduct the bait and switch approach. They promised one type of experience, but when you get in the session it has nothing to do with what was promised. In fact, the content was not relevant to your needs.

Here are a few ideas for great content:

Make it informational (Tell ‘em what you’re gonna tell ‘em) – Address a problem that the audience may have. Share ideas with the audience how to address this problem. Example: “Not sure how to maximize your LinkedIn connections to get new business leads? The Five Tips on Maximizing LinkedIn Connections for Business Growth Webinar will give your the methods to Convert Connections to Clients.” or “Learn How to Convert LinkedIn Connections to Clients”
Show them – Give step by step instruction is a great way for people to remember and learn a subject. We love lists. We were conditioned to remember lists. We make a list when we go shopping. We make To-Do lists to get tasks done. We take lists of questions to our doctors for health issues we may be experiencing (if you don’t, you should).
Give them proof that it works – Providing your audience with a strong case study of how you or your company helped solve the problem for someone just like your audience. Back the case study up with a testimonial from that person or persons.
Summarize (Tell ‘em what you told ‘em) – It is a good idea to summarize the problem and solution again at the end of your Webinar. Remind them of the key benefits and value they will get.
Give a Call to Action – Include a call to action in the content of your presentation. You may softly mention the call to action a few times in the Webinar session, then state it stronger at the end.

Throughout your content be clear, get to the point and concise your message as much as you can without losing valuable information. Don’t make it too long. One hour or less is best. Use this quick mantra: “Tell them what you’re going to tell them. Show them. Give them proofs and examples. Finally, tell them what you’ve told them.” By incorporating some of these tips into creating content for your Webinar, you should be able to make it more attractive to your target audience. In the next post, we will move onto getting organized in part two of this four part series.

Find out how I learned these tips and more from my Diamond Cutters, My Mentors and Coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Thank you for reading my post. Please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.