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Two of my favorite people left this realm, yesterday: Dr. Wayne Dyer and Mrs. Louis-Charles. They existed in different physical places on this planet, but reside in the same place in my heart.

On one of my restless nights at approximately 2 a.m. in the morning in the year 2003, I came across a PBS show. The person on the screen was talking about “Intention.” He mentioned about being connect with the “Source of the Universe.” I was intrigued by what he was saying so I didn’t change the channel. As I watched, I learned that his name is Dr. Wayne Dyer.

Ever since watching that show, my outlook on life “shifted” to reading, learning and implementing more of Dr. Dyer’s teachings of: Connection, the Power of I Am (respect of the God within us), encouragement, the importance of embracing life’s journey and of universal love. His teaching had such a great impact on me so much so that I included him in my book: “Live a Diamond Life, A Life of Purpose: Diamond Cutters.” He was one of my Spiritual Diamond Cutters.

Wayne Dyer touched millions of lives in his time here on earth. Maybe he even touched yours. I didn’t get the chance to meet him face-to-face. I was looking forward to doing this at his events in Orlando and Ft. Lauderdale. Interesting enough, one of his daughter, Serena, and I were classmates in our Masters Degree program. She exudes her father’s teaching. I truly believe she will continue on with his legacy.

Mrs. Louis-Charles was not as famous as Dr. Wayne Dyer, yet she was famous in my heart. You won’t find her on social media or television. She was my sister’s mother-in-law. This woman was love personified to me. From the first time I met her, I felt love. She was always welcoming with her words of encouragement and her grace towards others. Mrs. Louis-Charles met my son, Tarik, a few times. My sister said she always asked about Tarik because she saw something special in him.

Whenever they met, Mrs. Louis-Charles would give Tarik a great big hug, She would also tell him he has talents. She encouraged Tarik to develop and share his talents wit others. Each time I think of her, it brings a smile to my face and my heart. I hope to be like Mrs. Louis-Charles that when someone thinks of me, they smile. Do you know someone like that? Are you someone like that?

Mrs. Louis-Charles loss her battle with cancer the day after Dr. Dyer made his transition. Here is my simple tribute to two beautiful human beings: one well known to others and one living a quite life. Though they are not with us in this physical realm, they continue on within my spiritual heart. Their examples of love, encouragement and kindness towards others have permanently imprinted on my soul. Their legacies live on in us, the ones they have touched.

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Thank you for reading my post. Please hit the “follow” button at the top of the page to allow me to share more Purposeful thoughts, ideas and experiences with you. Feel free to leave a comment or share the article with others.

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Marlene M. Bryan is a Distinguished Toastmaster, DTM. She is a certified speaker and leader by Toastmasters International. She is currently the Toastmasters District 47 Media Manager,. She provides her services to over 3800 members throughout the district. Marlene is the owner of Marlene M. Bryan, Corp and Small Biz Evolution, LLC. She is a Speaker, an Author and a Business Coach.

You Are Worth It

“People are always asking me to help them, but I don’t know how much to charge.” Does this sound familiar?

You have the knowledge. You have the experience. Yet, when someone asks you to help them on a project or take them on as a client, you don’t know what to charge. You become frustrated and either don’t charge and you do the work for free. Or you don’t do it at all.

This seems to be a common occurrence for people who want to start their own business. At first, I encountered this issue when I started my speaking business. Then I went back to my experience as a product manager when I had to develop products. Here are some of the steps I took to set the product or service rates:

  1. Benefit and Value: I had to think about the benefit to the client and whether are not they will see the value of the product. If the client cannot see how the item or service will benefit him or her, they will have a hard time understanding its value.
  2. Cost: I had to determine the cost of providing the product. Think about the raw material, the manufacturing and shipping costs; if it’s a tangible product. Or if you are offering your service, assess the time it takes to offer that service. This includes the time for researching, writing, etc. Your time is valuable.
  3. Competition: What are others charging for the same item or service in your marketplace. Keep in mind that the rate sometimes vary by region. You don’t want to be the most expensive in the area unless you can demonstrate that your product or service can command that rate. Yet don’t be the cheapest on the block. Your clients may not appreciate you; if you cheapen yourself. Your product or service becomes a commodity at that point. This lessens its value.
  4. Return on Investment (ROI): When you present your product or service, you have to learn to show the client, his or her return on investing in it and in you. Show your clients the outcome of utilizing your product or service. Give them the before and after picture. This will help them in their purchasing decision. Make it a compelling one that leaves them without doubts that it’s best to sign up with you.
  5. Value Your Knowledge: If you don’t value your knowledge how would you expect someone else to do so? Value what you know and keep building on what you know. By keeping up-to-date you increase your value.

Next time someone asks you to help out and they are willing to pay you, take the time to determine your worth. This person asked you, because they believe you have something that they need. Set the rate and value. Know that You are Worth It!

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Thank you for reading my post. Please hit the “follow” button at the top of the page to allow me to share more Purposeful thoughts, ideas and experiences with you. Feel free to leave a comment or share the article with others.

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Marlene M. Bryan is a Distinguished Toastmaster, DTM. She is a certified speaker and leader by Toastmasters International. She is currently the District 47 Public Relations Officer, and leader of the Public Relations Team. She provides her services to over 3800 members throughout the district. Marlene is the owner of Marlene M. Bryan, Corp and Small Biz Evolution, LLC. She is a speaker, an author, and a coach. Pick up the latest copy of her book:

 Live a Diamond Life, A Life of Purpose: Diamond Cutters  

Live a Diamond Life, A Life of Purpose: Diamond Cutters

Image by Mobile Portrait Pros
Image by Mobile Portrait Pros

He stood up before a room filled with over 200 of his Toastmasters peers. With confidence in his voice, he made his pitch to us, the leaders within the District. Elvis shared why we should vote for him as the new Division F Director. He only had two minutes to convince us to trust him with this important position to oversee over 400 people in Division F.

Image by Mobile Portrait Pros
Image by Mobile Portrait Pros

After Elvis’ well outlined speech, he sat down to listen to his opponent do the same. Once they were both done, the District Governor gave the go ahead for the leaders to cast their ballots. The ballot count took about 20 minutes to complete. During this time, the candidates sat nervously awaiting their fate. The election official came in and handed the results to the District Governor.

The winner was announced. Elvis had successful won over the confidence of his peers to entrust the role of Division F Director. A loud cheer went out across the audience. The emotion on his face said it all. This victory was a sweet one for him.

Image by Mobile Portrait Pros
Image by Mobile Portrait Pros

This was not Elvis’ first attempt in his pursuit for the Division leadership role. It was his third! His first attempt was a bruiser. He lost handily to his opponent. In my observation, Elvis was a young leader in his Toastmasters career. The group of leaders felt he had more to learn. Normally, a lot of folks would walk away dejected by this defeat.

Not Elvis, he came back the second year. Again he was defeated. I believe this time his speech was not a winning one. Elvis did not logically state his case: what did he learn in the previous year as a leader, or how he intend to help his Division grow. His opponent did and she won.

Instead of going to the corner and licking his wounds, Elvis did something that make leaders great. He went back to the drawing board. Here are some of the things that I learned from observing Elvis:

  1. Reflect: Elvis took time to reflect on what went wrong. He reflected on what actions he needed to take to demonstrate his commitment to the organization and to improve his leadership skills.
  2. Refresh: Elvis refreshed his attitude and volunteered to be one of the District’s Club Coaches. He went around the division assisting clubs that were struggling in membership growth or needed guidance in conducting successful meetings for their members.
  3. Resilience: Elvis did not give up. He knew he had it in him to be a leader over his Division. He did not quit when he experienced two losses. Instead he committed himself to prove to the District Leaders that he was deserving of their trust.

Some of the greatest leaders known have faced defeat in one form or another. Yet they did not give up. They reflected, refreshed and were resilient. Elvis’ journey to the Division F Director position reminded me of these three points. This was one of the most memorable leadership moment for me that I had to share it with you all.

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Thank you for reading my post. Please hit the “follow” button at the top of the page to allow me to share more Purposeful thoughts, ideas and experiences with you. Feel free to leave a comment or share the article with others.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Marlene M. Bryan is a Distinguished Toastmaster, DTM. She is a certified speaker and leader by Toastmasters International. She is currently the District 47 Public Relations Officer, and leader of the Public Relations Team. She provides her services to over 3800 members throughout the district. Marlene is the owner of Marlene M. Bryan, Corp and Small Biz Evolution, LLC. She is a speaker, an author, and a coach. Pick up the latest copy of her book:

 Live a Diamond Life, A Life of Purpose: Diamond Cutters  

Live a Diamond Life, A Life of Purpose: Diamond Cutters

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Her smile and twinkling blue eyes welcomed me as I entered the classroom. Sister Mary Catherine was my fifth grade teacher. She stood perhaps 5 feet 3 inches. She wore her habit over her gray hair that protruded from beneath it. She had a soft voice that she did not have to raise for the twenty plus kids to pay attention to her.

Being a student of Sister Mary Catherine was a blessing for me. Today I share what I learned from this wonderful, strong woman that laid the foundation of my Entrepreneurial Spirit. I hope I am able to give her the honor she is due on International Women’s Day #IWD2015. Here are some of her habits I learned:

Be Welcoming: I was terrified of my first day in my new school, Sacred Heart, in my new country, the Untied States.  I came from Jamaica at the age of ten. My mother immediately enrolled my sister and me in this school. Interacting with new people and learning new customs was overwhelming. But Sister Mary Catherine’s smile was the beginning of my lesson of welcoming strangers with warmth.

Defend the Weak: It was rough for me to make friends with some of the students. The bully of the class had her crew tease me about my Jamaican accent. Whenever, they started, Sister Mary Catherine immediately stepped in. Her small stature seemed to grow into a large shield in front  of me, as she reprimanded these students to leave me alone. In her defense of me, Sister Mary Catherine taught me to stick up for justice and those that need a voice.

Use Your Knowledge and Skills to Win: She discovered that I had an aptitude for mathematics and science. Sister Mary Catherine would encourage me in these areas. She and my mother agreed that I would get extra homework to increase my knowledge and my skills in these disciplines.

Sister Mary Catherine entered me into a Science and Mathematics contest, I placed first in the school. I represented the school at the  county level and placed third in my age group. This taught me to use my passion, knowledge and skills to go after the things I want.

Sacrifice: American History was a challenge for me, because I was an immigrant. Sister Mary Catherine told my mother that she believed that I could skip the sixth grade and move to the seventh; if I mastered American History. She sacrificed her summer vacation to tutor me in American History. Her sacrifice opened a new world to me, the love of history. I won the History award at my school’s graduation ceremony two years later.

Research: Whenever I didn’t know a subject, Sister Mary Catherine encouraged me to research it. My mother purchased a set of encyclopedia (remember those) for me to explore the areas I didn’t understand. With Sister Mary Catherine’s prodding, I utilized those books many times to learn more. I still do conduct research in my career to learn new ways of marketing my products or to make a decision on a matter.

Compassion: Sister Mary Catherine’s compassion for others, her love of her faith, her sacrifice to make children like me become better people in this world, are just a few of her habits that I take with me everyday. Whenever I’m mentoring young children, the youth in my Toastmasters club, young adults or the grown folks, I draw from her’s habit of compassion to share with them.

Becoming an entrepreneur is a frightening journey. Yet armed with the lessons I’ve learned from Sister Mary Catherine, I know that it takes sacrifice to get where I want to go. It takes research to learn more about my field of expertise and how to service my clients. It takes having a welcoming spirit to get the clients to open up to me. It takes sticking with it to get through the doubts and fears. Finally, it takes using my talents, skills and knowledge to win in business and as a leader.

There is so much that I recall about Sister Mary Catherine that it would take pages to write about her. I did this in my book Live a Diamond Life, A Life of Purpose: Diamond Cutters. Diamond Cutters are what I call my coaches and mentors. The folks that have positively impacted my life. Sister Mary Catherine is one of my important Diamond Cutters.

Below are some of the medals I won at Sacred Heart School because of Sister Mary Catherine’s efforts and habits. Though I appreciate them and they sit in a special place in my home. They cannot replace the admiration and love I have for Sister Mary Catherine. I lost touch with her. I tried to reach out to her, but the school has since closed. I pray that she realizes the difference she made in my life and the lives of many other students. Thank you, Sister Mary Catherine!

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The envelops were opened to announce the nominations for the coveted 2015 Academy Awards. Generally, this is a highly visible occasion to help build the excitement leading up to the televised Academy Awards event.

But something seemed amiss. None of the nominees were people of color. Also, a majority of the behind the scenes categories excluded women. The “Twitterverse” exploded with tweets of condemnation. YouTube lit up with videos of people ranting in disbelief. Not has something like this (exclusion of people of color) happened since 1998!

You may think: “What does this have to do with my business? I don’t care about the Academy Awards.” It does have a great lesson to offer you in your business decision making: Make Room for  Diversity.

The Academy Awards Committee members are estimated to be close to 6000 people. According to an article in the LA Times 94% of these members are Caucasians and 77% of male. Only 2% are Blacks and 2% Latinos. This does not reflect the audience that view movies in the United States, let alone across the globe. Hence, the greater probability a situation like this will occur.

Here is some of the things you can do to avoid making the same mistake:

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Image from Soapboxsample.com

1) As an entrepreneur, it is critical that you think of the demographics of your target audience. Include folks on your staff (if you have employees) or in your circle of advisers (especially if you are the sole-proprietor) that reflects your target audience. We are told that one should diversify one’s financial portfolio to maximize the gains in the marketplace. The saying is true if you want to maximize your probability of the success of your business.

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Image from medreps.com

2) Oftentimes I have witnessed older workers being pushed out of corporations or not hired due to their age. This is not a great practice in my opinion. Some of my best advisers have been older workers, or as I liked to call them “seasoned workers.” They have years of work and world experiences that I can harvest to help me solve problems that I encounter.

Technology changes. Usually, people’s emotions and some behaviors remain the same for generations. Some of my seasoned advisers have helped me avoid bad business decisions that have saved me money. They have also given me great advices that caused me to earn more money.

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Image from headsup.org.au

3) In the same breath, don’t excluded younger workers because you perceive them to have less experience. I would rather take a chance on someone with less experience that have the willingness and the ability to learn quickly; than someone that has the experience but has no enthusiasm for the job.

A friend of mine was being considered to speak before a particular group. The event planner told someone that she (the event planner) thought my friend wasn’t seasoned enough in that particular area. Yet my friend helped her clients take their income from 5-figures to 6-figures in a matter of months! Obviously to me and my friend’s clients, she was doing something that was working well and could offer great information to the event planner’s audience. But the event planner had blinders on that state one has to have certain experience over a length of time to be considered “seasoned.” How unfortunate for this event planner and her audience.

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Image from Mitchcommongroup.com

4) Include women, men, and minorities on your staff and in your circle of advisers. We all have our individual experiences that may limit our views that also limit our marketing reaching. Having a well-rounded source of viewpoints from various backgrounds (regardless of race, creed or sexual orientation) may give your business the spark it needs to attract more clients on a local, national and global level.

I thought my target audience were immigrant women. The more I deliver my keynote speeches or sell by books, I find that my message resonates with a lot of men from various backgrounds. It was a wonderful surprise. Now I include more men on my lists of advisers. This gives me a greater opportunity to spread my message and to earn more income.

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Image from smallbiztrends.com

5) Include people of many nationalities as you can; if you want a global reach. As you know, the explosion of the internet has allowed entrepreneurs to have access to international markets. It seems wise to include people of different nationalities in your circles.

My circle of associates, advisers, and clients hail from many different countries with different cultural experiences and spoken languages. I revel in this diversity, because it has enriched and enlightened me in so many ways.

Did the Academy Awards committee miss a great opportunity to promote its brand in a golden light? Only time will tell. It seems that the uproar from the lack of diversity of the 2015 nominees has dulled the shine on this body of decision makers, and unfortunately taken some of the spotlight off its nominees.

Avoid the faux pax of the Academy Awards Committee. Include diversity in your staff and circles, professionally and personally. Let the tweets award your business with praises for its inclusions and successes.

Find out how I learned these tips and more from my Diamond Cutters, my mentors and coaches, pick up a copy of Live a Diamond Life, A Life of Purpose: Diamond Cutters today.

Diamond Cutters

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Thank you for reading my post. Please hit the “follow” button at the top of the page. This will allow me continue to write and share with you on a variety of topics.