Business man holding Fearless on blurred abstract background
Business man holding Fearless on blurred abstract background

You rarely find winners lacking confidence. Look at the average person with confidence and you will see that often he/she wins and is surrounded by people that want to be around him/her. To win in sales you have to be confident in:

  1. Yourself
  2. Your sales ability
  3. Your product and/or service

How do you build up confidence?

  1. Challenge yourself to do things that you shy away from doing
  2. Do the things that others don’t want to do and do it to the best of your abilities
  3. Study techniques that will help you do be better at what you do
  4. Learn about your products and services inside and out
  5. Learn about your competitors products and services
  6. Learn about your target audience and what the burning needs
  7. Provide your target audience what they truly need
  8. Don’t be afraid of hearing no…be persistent but not a pest
  9. Share your knowledge…as you share you will gain a reputation for being an expert in that area
  10. Hang out with other winners…don’t hold hands with losers

Don’t believe me if confidence matters…check out this awesome guy dancing…listen to the crowd’s reaction.


Marlene M. Bryan is a Distinguished Toastmaster, DTM. She is a certified speaker and leader by Toastmasters International. She is currently member of the Public Relations Team. She provides her services to over 3800 members throughout the district. Marlene is the owner of Small Biz Evolution, LLC. She is a Speaker, an Author and a Business Manger/Agent for Professional Speakers.

Dawnna St. Louis at D47 TLI. Picture by Jesus Diaz.
Dawnna St. Louis at D47 TLI. Picture by Jesus Diaz.

When planning an event for Toastmasters, I wanted to select the Keynote Speaker that would get the event going with the right tempo. I wanted the person that would understand the audience and would get them excited about the event and the upcoming workshops.  As I thought about the folks that I know as great speakers, I thought who better than someone that has been a Toastmaster. Someone that I have been impressed with the way she/he delivered her/his message with such bravado and energy.

An image of Dawnna St. Louis popped up in my head. Dawnna works as a Keynote speaker for International Organizations, Private Corporations, and Direct Marketing companies. She has inspired sales teams and entrepreneurs to have the confidence to close bigger deals, women’s groups to shameless self promote, and executives to become confident leaders and strong decision makers.

I was worried that she may not be available because Dawnna’s schedule has been jam packed with her travels around the USA and abroad. With fingers crossed, I typed a short email message to her: “Keynote, TLI???” She responded: “When?” I replied: “Sat. Jan. 4, 2014 9 a.m.-1:30 p.m.” She sent: “For you, anything!” I jumped out of my chair and yelled “Yipeeee!!!” I have known Dawnna for a few years now and she has been my business coach. I know how busy she normally is and I was quite happy that the event was scheduled on a date that she was available.

Dawnna asked me before hand what message I wanted the audience to take away with them. I told her about the theme: “New Year, New You.” I wanted them to learn something she did to improve herself or overcame an obstacle; letting them know that they too can do the same in their lives. The day of the event, Dawnna delivered a motivating and inspirational speech. Her speech did just that and more. She had the audience laughing with her skillful use of humor. She had them empathizing with her when she opened up about her fears. She had them celebrating with her when she faced and overcame those fears. She left them with hope that they too can overcome obstacles and their fears.

Dawnna set the right tempo for our audience. They left out of her session with smiles on their faces and headed off to the other workshops with enthusiasm and great anticipation. Dawnna did not only gain more fans for herself, but she set the stage for the other presenters to shine. Dawnna is a fantastic example of a talented Diamond Cutter! Leave a comment and share this article.


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